Crypto Isn’t Just for Trading Desks
When most people think about digital assets in financial services, they imagine trading desks executing high-frequency strategies.
That’s only one piece of the picture.
Financial institutions — from brokers and family offices to wealth managers and OTC desks — are embedding digital assets in very different, often overlooked ways.
Here are four use cases that are driving adoption right now:
- Brokers: Expanding Product Offering Without Rebuilding Their Tech Stack
Brokers are using infrastructure to add crypto trading and custody alongside equities and FX, without disrupting existing platforms.
Why it works:
- Integration via APIs keeps their front end intact
- Clients get access to new asset classes inside the broker’s existing environment
- Compliance is handled under the broker’s AFSL structure
- Brokers can offer more — fast — while staying focused on their core operations.
- Wealth Managers: Client Retention Through Hybrid Portfolios
Wealth managers are embedding digital assets to keep pace with shifting client demand.
Why it works:
- Clients (especially younger HNWIs) expect to see crypto alongside traditional investments
- Infrastructure allows firms to maintain their advisory relationship, rather than sending clients to retail platforms
- Compliant custody and reporting means wealth teams can treat crypto like any other asset in their portfolio view
The result: deeper client relationships and reduced outflows to external platforms.
- Family Offices: Strategic Diversification with Full Control
Family offices are using digital assets as a diversification tool — not a speculative punt.
Why it works:
- Infrastructure gives them institutional custody without needing to build in-house systems
- They retain control over execution and reporting, often white-labelling for internal teams
- They can selectively expose clients to tokenized assets, stablecoins, or curated strategies within existing governance frameworks
For many, this is about strategic positioning for the next decade.
- OTC Desks & Trading Platforms: Institutional Plumbing Without Distraction
Even for firms already trading crypto, infrastructure matters. OTC desks and trading platforms are embedding external infrastructure to:
- Access regulated custody for client assets
- Outsource compliance overhead while maintaining execution strategies
- Scale faster without splitting focus between operations and trading
Infrastructure lets sophisticated players focus on what they’re best at — trading — while staying compliant and scalable.
Digital assets are no longer confined to a single business model.
Whether you’re a broker looking to expand your offering, a wealth manager defending client relationships, a family office diversifying strategically, or a trading desk scaling securely — infrastructure is the common denominator.
BetterX powers this shift by giving firms the backbone to integrate digital assets seamlessly, compliantly, and under their own brand.
👉 Book a demo to explore what’s possible for your business.
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Dec 15, 2025 7:00:00 AM