What is BetterX?

BetterX is a secure, compliant platform that helps financial professionals offer digital asset services to their clients—without building the infrastructure themselves.
We offer white-label and API solutions designed for wealth advisors, OTC desks, and trading teams.

Who is BetterX designed for?

BetterX serves:

• Wealth advisory firms

• OTC desks & brokerages

• Trading desks & financial institutions

If you’re looking to expand into digital assets while staying compliant and efficient, BetterX is for you.

Why do firms use BetterX?

Firms use BetterX to quickly launch digital asset services, meet growing client demand, stay competitive, and create new revenue streams—without taking on the cost, risk, and time of building in-house.

Is BetterX compliant with regulations?

Rebranded to BetterX, both the operating entities Leonie Hill Digital and Leonie Hill Ai are registered with ASIC. In addition, both entities are AUSTRAC reporting entities and hold registrations to operate as Digital Currency Exchanges (DCE). We maintain the highest standards of security, transparency, and regulatory compliance.

How does BetterX ensure client asset security?

Client assets are held 1:1, with clear segregation of client assets from their general trading business and operations. 
We use institutional-grade custody solutions, including MPC (multi-party computation) technology and hardware isolation. All fiat deposited into BetterX are held in an approved Australian-based ADI bank account and digital assets are held in an external custodian with Fireblocks, our institutional digital asset and storage partner.

Do you rehypothecate digital assets on the platform?

How are my assets stored?

What digital assets can I offer through BetterX?

BetterX supports a wide range of digital assets, including major cryptocurrencies and select tokenized real-world assets (where compliant).
All assets meet institutional custody and compliance standards.

How does BetterX handle onboarding & compliance workflows?

Our platform includes built-in onboarding, KYC, CRM, and compliance reporting tools—designed to help you stay ahead of regulatory requirements while delivering a seamless client experience.

Can I integrate BetterX into my existing systems?

Yes. We offer both a fully branded white-label platform and API integrations, giving you flexibility to fit BetterX into your existing technology stack.

Do I need technical resources to use BetterX?

No. Our white-label platform requires no internal development.
For deeper customization, we offer APIs that can be integrated with light technical support.
Our team guides you through onboarding and setup.

How long does it take to get started?

Most clients are able to go live within a few weeks.
We provide full support from integration to compliance setup to ensure a fast, smooth launch.

What kind of support does BetterX provide?

You’ll have access to:

• Dedicated onboarding assistance

• Technical and operational support

• Ongoing client success management

• Continuous platform updates and enhancements

How is BetterX priced?

Our pricing is flexible, based on platform modules, user seats, and transaction volumes.
We also offer revenue-sharing models for white-label partners.
For a custom quote, we recommend scheduling a demo.

How does BetterX help grow my business?

BetterX enables you to:

• Offer digital assets as a new service

• Meet client demand for modern investments

• Differentiate from competitors

• Generate new revenue streams
  All without distracting your core business or adding internal build costs.