When most people think about digital assets in financial services, they imagine trading desks executing high-frequency strategies.
Financial institutions, from brokers and family offices to wealth managers and OTC desks, are embedding digital assets in very different, often overlooked ways.
Here are some cases that are driving adoption right now:
Brokers: Expanding Product Offering Without Rebuilding Their Tech Stack
Brokers are using infrastructure to add crypto trading and custody alongside equities and FX, without disrupting existing platforms.
Why it works:
Wealth Managers: Client Retention Through Hybrid Portfolios
Wealth managers are embedding digital assets to keep pace with shifting client demand.
Why it works:
The result: deeper client relationships and reduced outflows to external platforms.
Family Offices: Strategic Diversification with Full Control
Family offices are using digital assets as a diversification tool
Why it works:
OTC Desks & Trading Platforms: Institutional Plumbing Without Distraction
Even for firms already trading crypto, infrastructure matters. OTC desks and trading platforms are embedding external infrastructure to:
Infrastructure lets sophisticated players focus on what they’re best at while staying compliant and scalable.
Digital assets are no longer confined to a single business model.
Whether you’re a broker looking to expand your offering, a wealth manager defending client relationships, a family office diversifying strategically, or a trading desk scaling securely, infrastructure is the common denominator.
BetterX powers this shift by giving firms the backbone to integrate digital assets seamlessly, compliantly, and under their own brand.
👉 Book a demo to explore what’s possible for your business.