Crypto Isn’t Just for Trading Desks
When most people think about digital assets in financial services, they imagine trading desks executing high-frequency strategies.
That’s only one piece of the picture.
Financial institutions — from brokers and family offices to wealth managers and OTC desks — are embedding digital assets in very different, often overlooked ways.
Here are four use cases that are driving adoption right now:
Brokers are using infrastructure to add crypto trading and custody alongside equities and FX, without disrupting existing platforms.
Why it works:
Wealth managers are embedding digital assets to keep pace with shifting client demand.
Why it works:
The result: deeper client relationships and reduced outflows to external platforms.
Family offices are using digital assets as a diversification tool — not a speculative punt.
Why it works:
For many, this is about strategic positioning for the next decade.
Even for firms already trading crypto, infrastructure matters. OTC desks and trading platforms are embedding external infrastructure to:
Infrastructure lets sophisticated players focus on what they’re best at — trading — while staying compliant and scalable.
Digital assets are no longer confined to a single business model.
Whether you’re a broker looking to expand your offering, a wealth manager defending client relationships, a family office diversifying strategically, or a trading desk scaling securely — infrastructure is the common denominator.
BetterX powers this shift by giving firms the backbone to integrate digital assets seamlessly, compliantly, and under their own brand.
👉 Book a demo to explore what’s possible for your business.